Monday, 22 March 2010

Harvard Referencing- essay

“Advertising doesn’t sell things; all advertising does is change the way people think or feel”-Jeremy Bullmore

Evaluate this statement with reference to selected critical theories and advertisements (past and present)

Dyer.G 1996

Advertising as a communication

Routledge, London

659.1


Stanfford.M; Faber.R 2005

Advertising, promotion and new media

Armonk, New York

659.1


Vollmer.C; Precourt.G 2008

Always on: advertising, marketing and media in an era of consumer control

McGraw Hill, London

659.1


Hackley.C 2005

Advertising and promotion: communicating brands

Sage Publications, London

659.1


Berger. W 2006

Advertising Today

Phaidon Press inc. New York

659.1



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