“Advertising doesn’t sell things; all advertising does is change the way people think or feel”-Jeremy Bullmore
Evaluate this statement with reference to selected critical theories and advertisements (past and present)
Dyer.G 1996
Advertising as a communication
Routledge, London
659.1
Stanfford.M; Faber.R 2005
Advertising, promotion and new media
Armonk, New York
659.1
Vollmer.C; Precourt.G 2008
Always on: advertising, marketing and media in an era of consumer control
McGraw Hill, London
659.1
Hackley.C 2005
Advertising and promotion: communicating brands
Sage Publications, London
659.1
Berger. W 2006
Advertising Today
Phaidon Press inc. New York
659.1
No comments:
Post a Comment