Wednesday 23 March 2011

lecture 6

Globalisation, sustainability & the media

Definition of Globalisation

  • Socialist- The process of transformation of local regional phenomena in to global ones. It can be described as a process by which the people of the world are unified into a single society and function together. This process is a combination of economic, technological, sociocultural and political forces.
  • Capitalist- The elimination of state-enforced restrictions on exchanges across borders and the increasingly intergated and complex global system of production and exchange that has emerged as a result.


Globalisation- distinct political, economic, and cultural trends.

Mcdonaldization- fast food restaurants are coming to dominate more and more sectors of american society as well as the rest of the world.

internet- we live mythically and intergrally

Three problems of globaization
sovereignty- challenges to the idea of the nation-state
Accountability- transnationl forces and organisation
Identity- who are we? nation, group, community

Cultural imperialism
  • if the global village is run with a certain set of values then it would not be so much an integrated community as an assimilated one.
  • key thinkers- schiller -chomsky
Rigging the free market
  • media conglomerates operate as oligopolies
us media power can be thought of as a new form of imperialism
  • local cultures destroyed in this process and new forms of cultural dependency shaped, mirroring old school colonialism.
  • schiller- dominance of us driven commercial media forces US model of broadcasting on to the rest of the world but also inculates US style consumerism in societies that can ill afford it.
Chomsky & Herman (1998)
propaganda model- 5basic filters

  • ownership
  • funding
  • sourcing
  • flak
  • anti communist ideology
Sustainability
  • sustainable development is the development that meets the needs of the present without compromising the ability of the future generations to meet their own needs
  • needs (particularly of the worlds poor)
  • limitations of technology
Greenwashing

environmentalism
ecologism
socialism/communism

"most things are not designed for the needs of the people but for the needs of the manufacturers to sell to people"
Papanek.V 1983








No comments:

Post a Comment