Lasswell's maxim:
"who says what to whom in what channel with what effect"
Traditions of communication theory
- multiple theories and perspective shape the field of communication studies
- lacking a unifying theory, the field can be divided in to seven traditions
- cybernetic or information theory
- semiotics
- the phenomenological tradition
- rhetorical
- socio- psychological
- socio-cultural
- critical theory
The information or cybernectic theory of communication
useful for: researching how as a designer your work makes effective communtication
Systems theory
the great advantage that you switch between mathematical biological, psychological and sociological frame of reference
Semiotics- three basic concept
-semantics addresses what a sign stands for
-syntactic is the relationshops among signs
-pragmatics studies the practical use and effects of sign
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