Monday, 10 January 2011

Lecture 4

Communication Theory

Lasswell's maxim:
"who says what to whom in what channel with what effect"

Traditions of communication theory

  • multiple theories and perspective shape the field of communication studies
  • lacking a unifying theory, the field can be divided in to seven traditions
  • cybernetic or information theory
  • semiotics
  • the phenomenological tradition
  • rhetorical
  • socio- psychological
  • socio-cultural
  • critical theory
The information or cybernectic theory of communication
useful for: researching how as a designer your work makes effective communtication

Systems theory
the great advantage that you switch between mathematical biological, psychological and sociological frame of reference

Semiotics- three basic concept
-semantics addresses what a sign stands for
-syntactic is the relationshops among signs
-pragmatics studies the practical use and effects of sign

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