coco cola adverts-haddon sundblom illustration from the 1930s
Even better than the real thing
Jean baudrillard (1929-2007)
French philosopher, critic, social and culturl theorist; photographer
Pioneering theoriy in the domains semiotic, political economy, postmodernisn, popular culture and media theory
one of the generation of frencg thinkers associated with 'post- structuralism
KARL MARX
pioneering philosspher and political economic theorist
developed the 'critique of political economy'
maintain that capitalist society in an industrial age functions on the basis of the labour theory of value and exchange of commodites
Ferdinand de saussure
linguit nd pioneer of semiotics
george bataille
philosopher, novelist and poet
renowed for his writings on transgression, death and general economy based on expenditure without return
Marshall McLuhan
media theorist who developed in the distinction between hot and cool media and who argued that the medium is the mesage
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